You all might be wondering what’s all the buzz about Instagram these days? Well, it all started when Facebook declared that Instagram released a video of capability. After this, more than 5 million videos were uploaded. Instagram has over 130 million users and is a platform that has a focus on photos. The best part is that it’s not all in one like Facebook.
Moreover, Instagram has opened opportunities for many companies in both B2C and B2B realms. This means companies are offered a unique way to diversify their business and promote their product to customers in a unique way with the help of their top Instagram accounts.
What is Instagram?
Instagram is an app that allows a person to share his/her photos with followers. The viewers can like and comment on posts and also can use hashtags. This hashtag feature makes the search more accessible if you’re interested in a particular topic or channel. The best part of Instagram is that its users can sync their photos, causing them to share the picture on other platforms like Facebook, Tumblr, Twitter, and more.
What’s the buzz about Instagram?
The fact that Instagram videos are only 60 seconds long is extraordinary as they function perfectly in terms of sharing, adding filters, and tagging. They only play once and don’t loop continuously. People with Instagram accounts might know how important this is. Instagram offers functions that are focused on visuals. This makes it lightweight too.
About Instagram’s visual identity
In this era, the aesthetics of your brand matter more than your imagery and logo. For this purpose, Instagram offers companies to build themselves on visual identity. Moreover, it also helps the audience get connected efficiently and effectively. If you want to get started with Instagram, remember to reach for high. So, don’t fear sharing emotional content which will grasp people’s attention.
Moreover, it’s crucial to be creative in a unique way to advertise your brand. Make the content that genuinely attracts your audience. You can share pictures of your products regularly to tell people you’re up to date. Then diversify your image by taking candid of your employees. Just think outside the box.
This platform is the most quickly evolving platform among all social media platforms. According to Sensor Tower, Instagram was the most frequently downloaded app on App Store and Google Play. In addition, Instagram itself declared that more than 500 million people use Instagram stories daily. Of them, one-third is reviewed by brands. So, if you want to promote your business, make stories. This should be your number one strategy. In addition, by seeing the statistics, the best time people felt to post on Instagram was at 11 AM.
Furthermore, it was also seen that 29% of the marketing people tend to spend money to facilitate ads on Instagram.
In conclusion, the buzz about Instagram is related to the number of people who prefer Instagram over other social media apps. Instagram is seen to be the perfect app for businesses significantly. It’s lightweight allows people to use the app smoothly without obstacles.